Got a Website? You’re not done!

Congratulation to your new website. Owning a website comes with responsibilities. Like your car your website needs regular maintenance in order to stay successful. Regular updates will help your site run smoothly and not frustrate any of your visitors because it does not work properly and/or has broken links. Furthermore websites are subjects of being hacked and keeping your site up-do date will help prevent these unwelcomed intrusions.

 

interpress global homepage

Interpress Global Homepage

Why are websites vulnerable? Well, your website lives in an environment that is constantly changing. Surely you are aware of the constant updates from Microsoft, Apple, Adobe, etc. Your website has to keep up with all these activities and therefore requires constant supervision.

Website maintenance is often seen as a chore, however it is extremely important. Most web platforms, without any extra care tend to become slow, error prone and unreliable. Furthermore, a poorly maintained site can become a liability. Can you afford your site being infected by a virus? How would this impact your business? So in short, websites are not unlike your other programs and platforms which introduce constantly new versions, fixes, features, etc. that you should be aware of.

Not updating your site might make you a target of all sort of potential problems. Proper housekeeping habits are less expensive in the long run. For example, if you don’t give your car regular oil changes the engine will burn out. Websites are very similar in this regards.

Chances are your website/blog is a WordPress site. WordPress is a theme based online, open source website creation tool. It is one of the easiest website content management system (or CMS) in existence today. Open source means that hundreds of people all over the world are constantly working on it to make it better. That being the case, there are constantly new features introduced that include updates, security patches, fixes etc.

In addition, your website is driven by all kinds of plugins. Plugins are bits of software that expand the functionality of your WordPress page. You can almost think of them as the apps of your WordPress website. Plugins need to be updated in order to stay on top of their game. They are a very important part in making sure your site function the way you want.

 

pammillerlaw-homepage

Pamela A Miller Law – Homepage

So what are the responsibilities of the different parties involved with a site?

  • It is the web designer’s duty to provide you with a working, bug free and professional website product upon completion.
  • It is the hosting company’s duty to ensure the hosting environment is running updated software, applying security patches and taking regular recovery backups of your website.
  • It is up to the website owner (you) to make sure the website is receiving regular attention and maintenance.

 

What falls under website Maintenance?

Before doing any updating of in your site you need to make sure you have a proper backup. Don’t rely on the recovery update from the hosting company since this may be missing some your latest additions. Also, depending on the type and size of the site some website owners prefer to have a duplicate of the website on another server. As mentioned before websites need to be constantly monitored to make sure nothing breaks and everything is properly functioning so your visitor, will have a pleasant experience and gets the information he/she came to find.

 

jaxairportproperty-homepage

JaxAirportProperty – Homepage

 

After you backed up your site the following may need to be updated:

Plugins: Plugins need constant attention. Choosing the wrong plugin can slow down your site, introduce viruses and cause all sorts of problems. So special care needs to be given to these bits of software to make sure no problems occur.

Themes: WordPress is a theme based platform and themes often need to keep up with updates as well.

WordPress Version: In many cases WordPress will update to the newest version after a while. This insures the security and stability of the program. However once the WordPress Version updates your themes and plugins will follow suit.

 

and don’t forget about the following …

Content: You want to keep your site fresh so it is a good idea to keep content up-to date. Ideally your visitors will be coming back for more information.  Make your site dynamic and interesting by adding  a blog.

Comments: Comments need to be monitored. There may be some statements you would like to share with the world and others that just need to be deleted in order to “keep the house clean”.

Website maintenance is a necessary piece of your online experience. Either you do it yourself or have your web professional make sure your website is up to speed.

So there you have it. A website is not a final product that can be forgotten. Content, technology, security patches, backups should constantly be updated so your site is a successful asset to your marketing plan. After all most likely you have spent some time and money for it to be the best site it can be.

 

 

Overwhelmed?  Contact us and we can customize the perfect maintenance plan for your site.

 

 

 

 

 

 

Why Is Your Facebook Campaign Not Working?

 

Are you disappointed about the lack of success you are having with Facebook?

Perhaps you have only a few people liking your page and nobody is talking about your service or brand.

It takes time to build and grow a loyal following of fans. Social Media marketing takes patience and long term thinking but the investment in time and effort certainly pays off when it’s done well. That is the reason why so many companies are willing to invest in social media campaigns. They realize the value of social media marketing.

Facebook MarketingHere are 5 reasons why your Facebook presence may not be working for you and what you should do to improve on it:

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There Is Something Comfortable About Traditional Advertising Methods

Rural Mail Box

 

Everyone who is in business realizes at one point or another that advertising is necessary. So as a business owner or manager you think about what kind of advertising techniques and strategies work best to convince your consumers to buy your product. Going back not too long there were fewer options for your campaign than today. Typically the focus was on direct mail, magazine advertising, newspaper ads, billboards, radio, TV and telemarketing. Let’s face it the goal of any advertising technique is to convince your target customer that your product or service is what he or she needs.

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Social Media Traps to Avoid or Does Social Media Really Work?

Social Media Marketing

 

 

Does Social Media really work?  This is a question that is asked a lot. Most businesses understand that a social media marketing campaign eventually will produce ROI. However, many are not quite sure on how to approach this medium or what it takes to measure the return. One thing is certain; most business owners will agree that a social media strategy is necessary and makes sense.

Let’s look at some statistics:

  • 52% of all marketers have found a customer via Facebook in 2013   (Source: HubSpot)
  • The fastest growing demographic on Twitter is the 55 to 64 age bracket (Source: Business Insider)
  • Every second two new people join LinkedIn (Source: Business Insider)
  • 49% of marketers selected Facebook as the single most important social platform for their business (Source: Social Media Examiner)
  • 89% of marketers said that social media has generated more exposure for their business and 75% reported positive results. (Source: Mediabistro)
  • At least 62% of businesses with 10 or fewer employees agreed that social media reduced marketing expenses. (Source: Mediabistro)

Considering this why is social media so frustrating to many businesses? Believe it or not there are actually businesses that don’t want to deal with it even though they understand that this could be quite a powerful marketing outlet. Here are five Social Media traps that could be of concern and should be avoided:

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Email Marketing Done Right for Best Results

 

email marketing With all the social media and mobile marketing hype that is going on you might think that email marketing is sort of an old-fashion type of marketing. It is pretty amazing that we are thinking in terms of old-fashion when this medium has been around for less than 30 years.

As a matter of fact, email marketing is a very powerful marketing tool that is often neglected by individual businesses. In fact it is a direct way of having a one-on-one relationship with your clients. Think about it with an email you reach out to one person and this gives your business a chance to shine in a more personal environment. At the same time email marketing is amazingly cost effective plus if you use an email marketing service you most likely will have access to some very valuable statistics that can help you further understand your market.

Where to get the email addresses

You cannot start an email campaign without any addresses. So it is absolutely vital that you are collecting the email addresses from your customers. There are several organic ways you can acquire these names. If you have a storefront why not ask your customers to sign up to join your email list. If you have a website, why not use a call-to-action and ask for your visitors to sign up to your list. Once placed on this list you can send newsletters, special offers, special announcements etc. It may be a good idea for your customers to know that you will not misuse or sell their addresses. This is a good practice and will also help adding credibility to your business. By having the permission of your customers they are aware of your business and most likely will read your notes,  plus your email is not considered spam.

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