Let’s start with exploring some interesting Social media Marketing Statistics:
27% of the total U.S. internet time is spent on social networking sites. Email ranks as top category for time spent on mobile. (Source: Experian)
Study reveals email personalization is important everywhere, percentage and dollar amount off are the most popular offers. More than 28 % of all US email volume occurs during the holiday season.
Early Adopter Millennials Spend 14 % of Time on Mobile Devices.
Globally, 46 % used social media to help make purchase decisions.
There are 200 million active users on Twitter, and those users send an average of 400 million Tweets every day. (Source: Twitter)
So it is easy to see that 90% of consumers are using the internet to research your product or service before buying.
In order to effectively grow your business you need to have a solid marketing strategy in place that covers all areas. Content marketing is really the center of this strategy. In order to be found online it is not just to have a presence any more. You constantly have to fuel all elements of your campaign; brand, web, search, PR, social media, email, and so much more. Content marketing gives your company the voice and shows your audience that you are the expert in your field.
Use content marketing effectively to:
• Showcase your brand and its uniqueness
• Help get found by your customers in the discovery phase of their buying process
• Nurture your leads; stay in touch to drive them through the sales process
• Connect and engage with your customers on a continuous basis
• Position your business and your team as experts in your field
What is the best way to go about this strategy?
There needs to be relevant content that your target audience wants to read and share in form of:
• Content Strategy
• Copywriting – articles, blogs, eBooks, newsletters, press-releases and more.
• Mobile strategy and program/application
• Continuous Social Media engagement
• Video Clips
Keep your Business Blog Fresh and Relevant!
Blogging gives your business the ability to differentiate yourself, while building powerful websites that drive organic traffic and generate leads. However, blog writing requires a significant investment of resources to stay fresh and relevant. It is not what it used to be and your blog ideally should be between 400 – 600 words, be keyword optimized, include links plus 1-2 images. In order for your website to stay current it is recommended to publish 2 to 4 blogs per month.
It is recommended that your social media networks be updated on a daily basis.
Could a business or its staff do this by themselves?
Why hire an outside company when there are so many kids that love to “play” online?
Of course, everyone can technically do this. However, you need to be aware that social media is not a sprint it is a marathon and it involves a bit of marketing know-how. The question is really how much time do you have to invest into your online presence and your business? The next question is whether an untrained marketer (or that kid from next door) will be effective with your campaign and branding. There is also that little item called damage control that should be considered. Remember, the key here is to position your company as the expert in your field to your target audience.
Some areas where your marketing strategy and social media can have a powerful impact on your business.
• Get to know your buyer’s personas through social media research and engagement
• Monitor and manage your brand online
• Extend the influence of your company
• Build relationships with your customers
• Enhance customer service
• Establish industry expertise and authority
At the End Getting Found is Key!
Search marketing refers to the organic and paid activities that help boost your website’s search engine visibility, drive visitors and generate leads. In short the idea is for you to be found when people are searching for your products, your services and knowledge.
As webmasters and browsers are getting more sophisticated so have the algorithms that Google and other search engines use to determine site rankings and relevance for keyword searches. In fact these algorithms are regularly updated and are increasingly placing more emphasis on details that have little to do with traditional SEO, such as:
• Content quality
• Author and brand expertise
• Credibility and authenticity of inbound links
• Site trustworthiness and ease of use
• Page load time
• Social Media signals
So why are we telling you all this?
Marketing is becoming more and more sophisticated and many business owners realize that they cannot ignore the power of the Internet, Social Media and Mobile marketing any longer. But just a website is not enough anymore. Your website should be a lead-generating and multi-media publishing tool that gives your business a way to build a strong online brand.
You also want to stay ahead of your competition and stand out! All this takes time and strategic planning and you probably realize that could be a bit overwhelming and takes away too much from what you do best…. your business and family.
But not doing anything is not the answer or the solution.
We can help by customizing a plan that works best for your organization. In some cases it may be just to properly and professionally set up your social media networks and campaigns plus to train your staff on how to keep it up.
Our client have been asking us for help and by listening to them we have developed 3 basic monthly service packages to choose from:
*Social Networks: Facebook, Twitter, YouTube, Google+ , LinkedIn, Pinterest, just to mention a few
These packages are by no means the limitation of our business growth services:
You can always add:
• Basic SEO
• Set-up and maintenance of Mobile Sites
• Local Search
• Landing Pages
• Email Campaigns
• Facebook Campaigns and Pad Ads
• PPC (Pay Per Click) Campaigns
• Reputation Marketing
• Offline Marketing
… to mention a few
Contact us today for a free consultation and to see how we could be of help in making your business stand out from your competition!