CB Advertising Services, Inc.

Every serious business realizes the need of having a website. It is an easy and cost effective way to market to your target audience locally, even globally. However, as small businesses finally realize the importance of having an online brochure (website), a new trend is developing rather quickly; mobile phone marketing. People seem to be spending more time on their mobile devices than on the PC and if you do not have a mobile site that is optimized you soon will be left behind.

Be smart about the layout of your mobile site and take a moment to think it through. Don’t make it something that looks like a laundry list of your website in a linear fashion. Make it an easy and intuitive user experience. Ask yourself the following: Will people be looking for my business on a mobile device? What would be the prime reason for them to look for my business on a mobile phone? It may be that they are looking for your phone number or a so called Click-to-Call button, or how to get in touch with you via email. They may want to connect with your social media or they are just looking for the direction or map of how to get to your place of business, just to mention a few.

So let’s think about the practical use of your mobile site and how you can develop effective mobile phone marketing strategies. Here are some mobile phone marketing statistics that may surprise you.

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Seth Godin on marketing

There seems to be a great deal of confusion between marketing and advertising.  So marketing vs. advertising what difference does it make?  Well, let’s see; for one, marketing and advertising are not interchangeable.  However, advertising is often a significant part of marketing. They are closely related yet two different and very distinctive disciplines.  I like to think that marketing looks at your selling approach in a larger and boarder perspective. Advertising on the other hand is typically created by an ad agency or freelancer.  It represents your brand and your visual offering.  Direct mail, TV, radio, magazines, emails, mobile ads, Internet ads and more are examples of advertising. Often advertising will take a largest chunk out of your marketing budget followed by public relations and market research.

Marketing on the other hand is focusing more on overall strategy.  Marketing analyses your goal and tries to apply techniques such as internet data to find and analyze your potential clients.  Sometimes you have to tweak things just little in order to improve the result you are looking for.

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