Every serious business realizes the need of having a website. It is an easy and cost effective way to market to your target audience locally, even globally. However, as small businesses finally realize the importance of having an online brochure (website), a new trend is developing rather quickly; mobile phone marketing. People seem to be spending more time on their mobile devices than on the PC and if you do not have a mobile site that is optimized you soon will be left behind.
Be smart about the layout of your mobile site and take a moment to think it through. Don’t make it something that looks like a laundry list of your website in a linear fashion. Make it an easy and intuitive user experience. Ask yourself the following: Will people be looking for my business on a mobile device? What would be the prime reason for them to look for my business on a mobile phone? It may be that they are looking for your phone number or a so called Click-to-Call button, or how to get in touch with you via email. They may want to connect with your social media or they are just looking for the direction or map of how to get to your place of business, just to mention a few.
So let’s think about the practical use of your mobile site and how you can develop effective mobile phone marketing strategies. Here are some mobile phone marketing statistics that may surprise you.
