Seth Godin on marketing
There seems to be a great deal of confusion between marketing and advertising. So marketing vs. advertising what difference does it make? Well, let’s see; for one, marketing and advertising are not interchangeable. However, advertising is often a significant part of marketing. They are closely related yet two different and very distinctive disciplines. I like to think that marketing looks at your selling approach in a larger and boarder perspective. Advertising on the other hand is typically created by an ad agency or freelancer. It represents your brand and your visual offering. Direct mail, TV, radio, magazines, emails, mobile ads, Internet ads and more are examples of advertising. Often advertising will take a largest chunk out of your marketing budget followed by public relations and market research.
Marketing on the other hand is focusing more on overall strategy. Marketing analyses your goal and tries to apply techniques such as internet data to find and analyze your potential clients. Sometimes you have to tweak things just little in order to improve the result you are looking for.
