CB Advertising Services, Inc.

Congratulation to your new website. Owning a website comes with responsibilities. Like your car your website needs regular maintenance in order to stay successful. Regular updates will help your site run smoothly and not frustrate any of your visitors because it does not work properly and/or has broken links. Furthermore websites are subjects of being hacked and keeping your site up-do date will help prevent these unwelcomed intrusions.

Interpress Global Homepage

Why are websites vulnerable? Well, your website lives in an environment that is constantly changing. Surely you are aware of the constant updates from Microsoft, Apple, Adobe, etc. Your website has to keep up with all these activities and therefore requires constant supervision.

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Everyone who is in business realizes at one point or another that advertising is necessary. So as a business owner or manager you think about what kind of advertising techniques and strategies work best to convince your consumers to buy your product. Going back not too long there were fewer options for your campaign than today. Typically the focus was on direct mail, magazine advertising, newspaper ads, billboards, radio, TV and telemarketing. Let’s face it the goal of any advertising technique is to convince your target customer that your product or service is what he or she needs.

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Seth Godin on marketing

There seems to be a great deal of confusion between marketing and advertising.  So marketing vs. advertising what difference does it make?  Well, let’s see; for one, marketing and advertising are not interchangeable.  However, advertising is often a significant part of marketing. They are closely related yet two different and very distinctive disciplines.  I like to think that marketing looks at your selling approach in a larger and boarder perspective. Advertising on the other hand is typically created by an ad agency or freelancer.  It represents your brand and your visual offering.  Direct mail, TV, radio, magazines, emails, mobile ads, Internet ads and more are examples of advertising. Often advertising will take a largest chunk out of your marketing budget followed by public relations and market research.

Marketing on the other hand is focusing more on overall strategy.  Marketing analyses your goal and tries to apply techniques such as internet data to find and analyze your potential clients.  Sometimes you have to tweak things just little in order to improve the result you are looking for.

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