CB Advertising Services, Inc.

Everyone who is in business realizes at one point or another that advertising is necessary. So as a business owner or manager you think about what kind of advertising techniques and strategies work best to convince your consumers to buy your product. Going back not too long there were fewer options for your campaign than today. Typically the focus was on direct mail, magazine advertising, newspaper ads, billboards, radio, TV and telemarketing. Let’s face it the goal of any advertising technique is to convince your target customer that your product or service is what he or she needs.

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Does Social Media really work?  This is a question that is asked a lot. Most businesses understand that a social media marketing campaign eventually will produce ROI. However, many are not quite sure on how to approach this medium or what it takes to measure the return. One thing is certain; most business owners will agree that a social media strategy is necessary and makes sense.

Let’s look at some statistics:

• 52% of all marketers have found a customer via Facebook in 2013   (Source: HubSpot)
• The fastest growing demographic on Twitter is the 55 to 64 age bracket (Source: Business Insider)
• Every second two new people join LinkedIn (Source: Business Insider)
• 49% of marketers selected Facebook as the single most important social platform for their business (Source: Social Media Examiner)
• 89% of marketers said that social media has generated more exposure for their business and 75% reported positive results. (Source: Mediabistro)
• At least 62% of businesses with 10 or fewer employees agreed that social media reduced marketing expenses. (Source: Mediabistro)

Considering this why is social media so frustrating to many businesses? Believe it or not there are actually businesses that don’t want to deal with it even though they understand that this could be quite a powerful marketing outlet. Here are five Social Media traps that could be of concern and should be avoided:

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