Everyone who is in business realizes at one point or another that advertising is necessary. So as a business owner or manager you think about what kind of advertising techniques and strategies work best to convince your consumers to buy your product. Going back not too long there were fewer options for your campaign than today. Typically the focus was on direct mail, magazine advertising, newspaper ads, billboards, radio, TV and telemarketing. Let’s face it the goal of any advertising technique is to convince your target customer that your product or service is what he or she needs.